Politics Faces Sweeping Change Via the Web

The New York Times published a piece that acknowledged the many ways the web is changing politics.

However, the power of the offline consultants over this article is still clear in quotes such as this one:

And while the Internet is efficient at reaching supporters, who tend to visit and linger at political sites, it has proved to be much less effective at swaying voters who are not interested in politics. "The holy grail that everybody is looking for right now is how can you use the Internet for persuasion," Mr. Armstrong, the Warner campaign Internet adviser, said.

I would argue that the persuasive power of the web has been used in many instances, especially where the Man (or woman), Machine, Message and Moment have come together to generate a fundraising windfall.