Blog Power

Peter Daou, who pioneered some internet strategies for the Kerry 2004 campaign, has written a piece for Salon.com called The Triangle: Limits of Blog Power. One of his key observations:

[W]ithout the participation of the media and the political establishment, the netroots alone cannot generate the critical mass necessary to alter or create conventional wisdom. This is partly a factor of audience size, but it's also a matter, frankly, of trust and legitimacy. Despite the astronomical growth of the netroots (see Bowers and Stoller for hard numbers), and the slow and steady encroachment of bloggers on the hallowed turf of Washington's opinion-makers, it is still the Russerts and Broders and Gergens and Finemans, the WSJ, WaPo and NYT editorial pages, the cable nets, Stewart and Letterman and Leno, and senior elected officials, who play a pivotal role in shaping people's political views. That is not to say that blogs can't be the first to draw attention to an issue, as they often do, but the half-life of an online buzz can be measured in days and weeks, and even when a story has enough netroots momentum to float around for months, it will have little effect on the wider public discourse without the other sides of the triangle in place.

Ironically, while mentioning the limits of the power of the blogs, he also describes the extent of their power:

The triangle construct also explains rightwing bloggers' relentless attacks on the "MSM" and on anyone who contends that the media is conservative. In a nation dominated by shrill rightwing voices, with all branches of government in the hands of Republicans, and an ineffectual press corps, the "liberal media" myth is so absurd that it requires no rebuttal. But the right desperately needs to keep the media from doing what they did in the aftermath of Katrina: tell the unvarnished truth. They need to block the left from building the kind of triangle that Katrina generated, where outspoken left-leaning bloggers are joined by leading Democrats and reporters who have no choice but to describe the catastrophic results of Bush's dismal leadership. The result in Katrina's case is a major political crisis and a dramatic shift in public perceptions, a body blow to the long-standing conventional wisdom of Bush as a "resolute leader" and a protector.

Blogs are continuing to grow in power and scope as a grassroots news source, which can impact on mainstream journalists and politicians. Only time will tell if Daou's descriptions are accurate.